Everyday Environmentalists



For Florida's ranching families, the land is not just where they raise cattle; it's also where they raise their families. They have a personal stake in the quality of their environment - so they are always looking for new ways to improve the air, water and land on and near their property. 

In fact, today’s cattlemen are significantly more environmentally sustainable than they were 30 years ago. A study by Washington State University in 2007 found that today’s farmers and ranchers raise 13% more beef from 30% fewer cattle.

When compared with beef production in 1977, each pound of beef produced today:

Produces 16% less carbon emissions
Takes 33% less land
Requires 12% less water

 Beef Sustainability Assessment: 

In a mere six years (from 2005-2011), the U.S. beef industry proved its commitment to reducing environmental impact.  To the beef community, sustainability means balancing environmental responsibility, social diligence and economic opportunity while meeting the growing global demand for beef.

Improving the sustainability of beef is of the utmost importance to the cattlemen and women who are working to ensure the longevity of the industry and are committed to continually improve how beef is responsibly raised. The strides made by one generation will continue to be carried out and improved upon by the next because we recognize that sustainability is a journey, not a destination.