About the Florida Beef Council
Founded in 1956 and funded by the Beef Checkoff, the Florida Beef Council (FBC) collects $1 from every head of cattle sold within the state for the exclusive purposes of promotion, education and research of beef. Congress established the national Beef Checkoff Program with the passage of the 1985 Farm Bill and producers approved making the Beef Checkoff Program mandatory in 1988. The Beef Checkoff program is overseen by the Cattlemen’s Beef Promotion and Research Board (Cattlemen’s Beef Board). Fifty cents of each checkoff dollar is sent directly to the Cattlemen’s Beef Board; the remaining 50 cents is used for state beef promotion efforts. FBC is a Qualified State Beef Council and a member of the Federation of State Beef Councils.
The Florida Beef Council office is located in Kissimmee, in the same building as the Florida Cattlemen’s Association (the membership/policy division of Florida's cattle industry).
The Florida Beef Council’s mission is to effectively maintain and build demand for beef products through integrated and focused market development programs, while increasing the opportunity for the beef industry to earn an adequate return on investment.
The Beef Checkoff is an industry-wide, self-help tool which acts as a catalyst for change. The checkoff does not own any cattle or beef products. The Beef Checkoff is designed to stimulate the supply chain to sell more beef and consumers to buy more beef. These goals are accomplished through a series of state and national initiatives in 6 program areas: Promotion, Research, Consumer Information, Industry Information, Foreign Marketing; and Producer Communications.
By law, checkoff funds cannot be used to influence government policy or action, including lobbying, for any unfair or deceptive practices or to promote any particular breed, brand or production system without prior approval by CBB and USDA.
Director of Beef Marketing and Promotion (Job Description)